It's The Deer Hunter! Get It?! IT'S A DEER, AND IT'S A HUNTER.
I bet you walk by clever, seventies movies-based visual puns in suburban liquor stores all the time without noticing them. And by "you" I mean me, of course. Let's all take a solemn vow -- okay, I've got a phone book, which one's your right hand? -- to keep on the lookout.